Reflecting on the amounts of success vs failure from the last 11 months and a bit...what a year! At some point, it was one success story after another, we got too comfortable, almost forgetting that would be the perfect time to sharpen our business blades. But what is comfort?
According to Oxford Languages, comfort is a state of physical ease. So automatically, as socks people, we think of comfort and our mind runs to its collaboration with style, being cuddly & soft. The thought of compromising one for the other would be criminal - our feet deserve the best; they have carried us through the year.
Being a certified sustainable brand, yes, we're bragging about it, comfort is just as important as making sure every pair is of high quality. Produced by our knitting partner, with long expertise in socks knitting, using organic cotton & producing at a small scale ensures that we deliver on our commitment to make high-quality durable socks, keeping comfort at the forefront of our journey. This achievement allows us to attract a diverse community that can recognize itself in our Afro-inspired brand, creating room for us to make our mark as a trendy accessory. Buy a pair, you'll relate.
Thank you to all of our supporters, collaborators, partners, our team, and yes, those who lurk in the shadows, for such a good year. You inspire us to stay true to our mission and remind us not to get, well, comfortable where we are. We look forward to an even better one next year!
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